✉news CultureEntertainment first seen 1 d ago, last 16 h ago, peak #7
Fox Entertainment and Hartbeat Partner on Microdrama Adaptations
Original: Fox Entertainment and Hartbeat Ink Deal to Mine Microdramas for Film and TV Adaptation
Fox Entertainment and Kevin Hart's Hartbeat have signed a deal to turn microdramas into film and television adaptations. The partnership aims to mine the fast-growing short-form drama space for stories that can be expanded into longer formats. It marks another step by major studios into vertical video content, an area that has attracted significant investment and audiences in recent years.
Why now: Studios are racing to capitalise on the booming microdrama format and this is a notable mainstream entertainment partnership.
Fox EntertainmentHartbeatKevin Hart
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Evidence
- Fox Entertainment and Hartbeat Ink Deal to Mine Microdramas for Film and TV Adaptation · The Hollywood Reporter
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