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Hailey Bieber Launches Adanola Collaboration Inspired by Her Dance Background
Original: Hailey Bieber's New Collaboration With Adanola Pays Tribute to Her Dancer Past
Hailey Bieber has announced a new collaboration with activewear brand Adanola, which she says draws on her past as a dancer. The collection reflects her early training and movement background, translated into the label's athleisure style. It adds to Bieber's growing portfolio of fashion and beauty ventures and has drawn attention from fashion media and fans alike.
Why now: Hailey Bieber's ongoing prominence in fashion and the novelty of a new celebrity-brand collaboration are driving interest.
Evidence
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