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What is STRAUSS on MLB helmets? Branding back for MLB playoffs

The STRAUSS logo is appearing on MLB player helmets during the playoffs, prompting fans to ask what the branding stands for. STRAUSS is a workwear and safety equipment company whose decal deal with Major League Baseball brings sponsor advertising to postseason headgear. The arrangement has drawn attention as postseason audiences notice the unfamiliar name on team helmets and search for an explanation.

Why now: Viewers noticing the unfamiliar STRAUSS logo on helmets during the MLB playoffs are looking up what it means.

STRAUSSMLB

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• What is STRAUSS on MLB helmets? Branding back for MLB playoffs · Akron Beacon Journal

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