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Apple Launches Smart Home Devices to Rival Amazon

Original: Apple Takes on Amazon With New Smart Home Gadgets. It Still Isn’t Worth $5 Trillion.

Apple has introduced new smart home products aimed directly at Amazon's dominance in the category. Coverage notes the move is significant for Apple's hardware lineup, but commentators argue the company's valuation still looks stretched, saying the gadgets do not justify a $5 trillion market capitalisation. Reaction so far centres on whether Apple can meaningfully compete in a market Amazon has long led.

Why now: Apple's new smart home products and the debate over its steep valuation are drawing investor and consumer attention.

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