✉news SportSports first seen 1 d ago, last 1 d ago, peak #24
SMU signs all-sports jersey patch deal with Texas finance firm
Original: SMU announces historic all-sports jersey patch sponsorship with Texas-based finance firm
SMU has announced a historic sponsorship deal putting a Texas-based finance firm's logo on jersey patches across all of the university's sports teams. It is described as an all-sports agreement, a first for the school, covering athletes program-wide rather than a single team. The deal comes as college athletics opens up new commercial revenue streams for programs like SMU.
Why now: College sports programs are racing to secure new sponsorship revenue, making a rare all-sports jersey patch deal notable.
Evidence
- SMU announces historic all-sports jersey patch sponsorship with Texas-based finance firm · Dallas News
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