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Bumble acquired for $1.3 billion by investment firm
Original: Bumble bought for $1.3bn in 'bet on the future of humanity'
Dating app Bumble has been bought by an investment firm in a $1.3 billion deal its backers describe as a 'bet on the future of humanity'. The sale comes shortly after Bumble dropped its signature 'women-first' rule, which required women to send the first message in heterosexual matches. The acquisition puts one of the best-known dating platforms under new ownership as the online dating industry faces shifting user habits and growing competition.
Why now: A major dating app changing hands for $1.3 billion, just after abandoning its distinctive women-first policy, has sparked wide interest.
Rank over time, top of the chart is #1. 41 snapshots from 23 h ago to 13 h ago.
Evidence
- Bumble bought for $1.3bn in 'bet on the future of humanity' · BBC News
The dating app which recently ditched its "women-first" chat rule has been bought by an investment firm.
API: https://socialmediatrends-api.osmike.com/v1/trends/2164801