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16% of US homes cancelled pay-TV then came back
Original: Research: 16% US Internet homes have cancelled pay-TV and returned
New research finds that 16% of US internet-connected households have cancelled their pay-TV subscriptions at some point and later returned to them. The figure highlights so-called cord-nevers-turned-returners, suggesting cord-cutting is not always permanent. Analysts point to rising streaming costs, bundle fatigue and promotional win-back offers as reasons former subscribers resubscribe to traditional pay-TV services.
Why now: Cord-cutting trends are a hot topic as streaming prices rise and pay-TV win-back behaviour challenges assumptions about its decline.
US internet householdspay-TV providersAdvanced Television
Evidence
- Research: 16% US Internet homes have cancelled pay-TV and returned · Advanced Television
API: https://socialmediatrends-api.osmike.com/v1/trends/2169462