▶youtube SportBasketball first seen 22 h ago, last 2 h ago, peak #1
MILO announces official partnership with the NBA
Original: It's official! 🏀MILO x NBA! 🔥
Nestlé's MILO brand has officially announced a partnership with the NBA, revealing the collaboration through its Nigerian arm with a basketball-themed announcement. The news has drawn millions of likes within days, with fans celebrating the link-up between the popular malt drink and the world's biggest basketball league. Details of the partnership's scope have not yet been made public.
Why now: The surprise tie-up between a beloved everyday brand and the NBA has generated huge excitement, especially among African basketball fans.
Rank over time, top of the chart is #1. 14 snapshots from 22 h ago to 2 h ago.
Evidence
- It's official! 🏀MILO x NBA! 🔥 · MILO Nigeria · 3.7M
API: https://socialmediatrends-api.osmike.com/v1/trends/2171624