✉news BusinessRetail first seen 1 d ago, last 1 d ago, peak #5
California Pizza Kitchen to launch branded retail salads
Original: California Pizza Kitchen bringing branded salad offerings to retail shelves
California Pizza Kitchen is expanding beyond restaurants with plans to bring branded salad products to grocery store shelves. The move extends the restaurant chain's packaged-food lineup into the chilled prepared-foods aisle, following similar brand-into-retail plays by other casual dining chains. The company says the salads will let consumers enjoy its offerings at home.
Why now: Restaurant chains extending their brands into grocery retail is a growing trend, and this launch gives consumers a new way to access the brand at home.
Evidence
- California Pizza Kitchen bringing branded salad offerings to retail shelves · Supermarket Perimeter
API: https://socialmediatrends-api.osmike.com/v1/trends/2218722