✉news SportTennis first seen 6 h ago, last 3 min ago, peak #5
Jeff Blackburn to Lead Tennis Channel's Streaming Strategy
Original: Tennis Channel’s streaming future led by Jeff Blackburn
Jeff Blackburn is taking charge of Tennis Channel's streaming future, according to Sports Business Journal. The move signals the network's focus on expanding its digital streaming presence as sports viewership increasingly shifts away from traditional cable toward direct-to-consumer platforms. Blackburn previously held a senior role at Amazon, where he oversaw the company's sports rights and media initiatives, making him a notable figure in the streaming sports space.
Why now: Blackburn's appointment signals Tennis Channel's push into streaming as sports media consumption shifts online
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- Tennis Channel’s streaming future led by Jeff Blackburn · Sports Business Journal
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