✉news EnvironmentOceans first seen 2 d ago, last 2 d ago, peak #20
Absolut and Ocean Spray Team Up on Vodka Cranberry Push
Original: Absolut, Ocean Spray Double Down on Vodka Cranberry
Vodka maker Absolut and cranberry juice brand Ocean Spray are joining forces to promote the classic vodka cranberry cocktail, leaning into the drink's enduring popularity in bars and at-home mixing. The campaign pairs two staple ingredients behind one of the world's most ordered mixed drinks, and food and beverage trade outlets are highlighting how the brands plan to market the pairing together rather than separately.
Why now: Two major beverage brands launching a joint campaign around an iconic cocktail is a notable marketing move that industry watchers are discussing.
AbsolutOcean Sprayvodka cranberry
Rank over time, top of the chart is #1. 4 snapshots from 2 d ago to 2 d ago.
Evidence
- Absolut, Ocean Spray Double Down on Vodka Cranberry · Prepared Foods
API: https://socialmediatrends-api.osmike.com/v1/trends/2234912