GgoogleIT SportSports first seen 3 d ago, last 3 d ago, peak #4
Tour de France in the spotlight as new partnerships emerge
Original: tour de france
The Tour de France is drawing attention amid fresh commercial news. Italian fashion and apparel group MVC has bought British bikepacking brand Tailfin and become a partner of the Tour de France, a sign of growing non-cycling brands moving into the sport. Attention is also turning ahead to the 2027 edition, with rumors circulating about the route for the Etape du Tour, the mass-participation ride held alongside the race.
Why now: New sponsorship news and early rumors about the 2027 Etape du Tour are keeping the race in the conversation.
Tour de FranceMVCTailfinEtape du Tour
Rank over time, top of the chart is #1. 5 snapshots from 3 d ago to 3 d ago.
Evidence
- Rumors Surrounding the 2027 Etape du Tour · 3bikes.fr
- MVC compra il marchio inglese di bikepacking Tailfin e diventa partner del Tour de France · FashionNetwork Italia
Elsewhere
API: https://socialmediatrends-api.osmike.com/v1/trends/2266652