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Supreme Court Weighs Videotape-Era Privacy Law in Digital Age

Original: In Age of Online Ads, Supreme Court Weighs Videotape-Era Privacy Law

The US Supreme Court is weighing how a 1980s-era privacy law written for videotape rentals applies to the modern online advertising industry. The case asks whether the Video Privacy Protection Act, which bars disclosing renters' viewing records, covers data shared through streaming services and digital ad targeting. The outcome could reshape how much of consumers' viewing behavior companies may share for advertising purposes.

Why now: The ruling could define how decades-old privacy statutes apply to streaming and online advertising data.

US Supreme CourtVideo Privacy Protection Act

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