Yhn BusinessBusiness first seen 13 h ago, last 1 h ago, peak #3
OpenAI turns to influencer army to polish its image
Original: OpenAI is enlisting an influencer army to make it look 'good for the world'
OpenAI is paying influencers and sponsoring creators on platforms like Instagram to promote ChatGPT and shape a public image of the company as 'good for the world', according to Business Insider reporting on its marketing strategy. The move signals a shift toward conventional brand advertising as competition over AI users intensifies. Critics see it as image management rather than substance, while others view it as a normal step for a company reaching a mass consumer market.
Why now: Reporting on OpenAI's influencer marketing push raises questions about how the company is managing its public reputation.
OpenAIChatGPTBusiness InsiderInstagram
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