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Gymshark signs Megan Thee Stallion as first celebrity ambassador
Original: Gymshark enlists Megan Thee Stallion as first celebrity ambassador
UK fitness apparel brand Gymshark has named rapper Megan Thee Stallion as its first-ever celebrity ambassador, marking a shift for a company that has historically built its image through fitness influencers and athletes rather than mainstream stars. The partnership signals Gymshark's push for wider mainstream visibility and expansion in the competitive activewear market.
Why now: A major influencer-led brand breaking its no-celebrity tradition with a high-profile music star is newsworthy and suggests big expansion plans.
Evidence
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