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The AI productivity trap: why speed doesn't equal ROI

The World Economic Forum argues companies are falling into an 'AI productivity trap': artificial intelligence tools make individual tasks faster, but speed alone does not translate into business return on investment. The piece suggests firms measuring success by output velocity risk missing whether AI actually improves outcomes, profitability or strategic value, prompting debate over how AI adoption should really be evaluated.

Why now: Businesses are actively reassessing whether their heavy AI investments are actually delivering returns.

World Economic Forum

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