✉news LifeFashion first seen 17 h ago, last 17 h ago, peak #32
Walmart opens New York design studio for affordable fashion
Original: At its New York design studio, Walmart bets on affordable, trendy clothes
Walmart is working from a design studio in New York to create affordable, trendy clothing, a sign the retail giant wants to be taken seriously in fashion. The move targets style-conscious shoppers who historically looked elsewhere, and it comes as retailers compete to refresh apparel assortments quickly and cheaply. Observers see it as part of Walmart's broader push to shed its purely budget image.
Why now: Walmart's push into trendy apparel challenges perceptions of the brand and intensifies competition in value fashion.
Evidence
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