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The Death of the 'Unreachable' Movie Star

Original: The Death of the “Unreachable” Movie Star

Commentators are weighing in on the decline of the classic, untouchable movie star — the A-lister whose mystique alone could open a film. Writers argue that social media, streaming and franchise-driven blockbusters have replaced star power with brands and IP, making audiences care less about who headlines a movie. The debate reignited as recent releases underperformed despite famous leads.

Why now: Ongoing box-office struggles and the rise of streaming and social media have renewed debate over whether movie stars still sell films.

Hollywoodmovie starsfilm industrystreaming platforms

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