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PepsiCo warns energy drink ban could dry up India supplies
Original: PepsiCo warns 'energy drink' ban could run its India supplies dry as Red Bull sells on
PepsiCo has warned Indian authorities that a proposed ban on energy drinks could leave its supplies in the country running dry, while rival Red Bull continues selling. The company says the restriction would hit its distribution and business in one of the world's fastest-growing beverage markets. The report, carried by Reuters, highlights a brewing regulatory fight in India over caffeine levels and labeling in energy drinks.
Why now: A proposed Indian ban on energy drinks threatens major beverage companies' sales and has triggered a corporate warning.
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