✉news CultureCelebrity first seen 9 h ago, last 1 h ago, peak #5
Bero CEO John Herman says celebrity brands fail without credibility
Original: 'If a brand is built with a celebrity tie-in that doesn't have credibility or a soul or quality, it will fail' - Bero co-founder & CEO John Herman speaks to Global Drinks Intel - Part I
John Herman, co-founder and CEO of non-alcoholic beer brand Bero, told trade publication Global Drinks Intel that a brand built on a celebrity tie-in lacking credibility, soul or quality is destined to fail. It is the first part of an interview discussing how celebrity-backed drinks ventures can succeed, with Herman arguing that substance and product quality must come before famous names.
Why now: The drinks industry is debating the wave of celebrity-backed alcohol and non-alcoholic brands and whether they can endure
BeroJohn HermanGlobal Drinks Intel
Rank over time, top of the chart is #1. 7 snapshots from 9 h ago to 1 h ago.
Evidence
- 'If a brand is built with a celebrity tie-in that doesn't have credibility or a soul or quality, it will fail' - Bero co-founder & CEO John Herman speaks to Global Drinks Intel - Part I · Global Drinks Intel
API: https://socialmediatrends-api.osmike.com/v1/trends/238704