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Gymshark Names Megan Thee Stallion Its First Celebrity Ambassador
Original: Gymshark Names Megan Thee Stallion as First Celebrity Ambassador in Major Brand Shift
British fitness apparel brand Gymshark has signed rapper Megan Thee Stallion as its first-ever celebrity ambassador, marking a notable shift from its athlete- and influencer-driven marketing model. The partnership signals Gymshark's push to reach a broader mainstream audience and compete more directly with major sportswear brands that have long relied on star power.
Why now: Gymshark has historically avoided celebrity endorsements, so its first major celebrity signing is seen as a significant strategic pivot.
Evidence
- Gymshark Names Megan Thee Stallion as First Celebrity Ambassador in Major Brand Shift · Muscle & Fitness
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