✉news BusinessRetail first seen 6 d ago, last 3 d ago, peak #27
Target adds viral TikTok brands to revamp home category
Original: Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category
Target is bringing in popular social-media-born brands such as Mellow Sleep, the mattress and bedding company that grew largely through TikTok, as part of an effort to refresh its home goods assortment. The move reflects a broader retail strategy of using digitally native, viral brands to draw younger shoppers back into stores and online.
Why now: Retailers are chasing younger consumers by stocking brands that built their followings on TikTok.
Evidence
- Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category · Digiday
- Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category · Modern Retail
API: https://socialmediatrends-api.osmike.com/v1/trends/2441184