✉news TechnologySemiconductors first seen 8 d ago, last 23 h ago, peak #16
Chip City and Crumbl Close Stores Amid Cookie Slowdown
Original: Trouble in the Cookie Category as Chip City and Crumbl Shutter Stores
Gourmet cookie chains Chip City and Crumbl are closing store locations, a sign of strain in the once-booming premium cookie category. Crumbl, the Utah-based franchise known for its rotating weekly menu, and Chip City, a New York-born chain, have both trimmed their footprints as the dessert market cools. The closures raise questions about whether the Instagram-driven cookie craze has peaked, with analysts watching whether other dessert franchises will follow suit.
Why now: Two of the most prominent gourmet cookie chains closing stores at the same time suggests a broader slowdown in a category that expanded rapidly in recent years.
Evidence
- Trouble in the Cookie Category as Chip City and Crumbl Shutter Stores · franchisetimes.com
API: https://socialmediatrends-api.osmike.com/v1/trends/2535641