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Mark Wahlberg launches affordable gym to challenge longevity startups
Original: Mark Wahlberg wants to take on the longevity-startup crowd with an affordable gym concept
Actor and entrepreneur Mark Wahlberg is backing a new gym concept aimed at making fitness and longevity-focused training affordable, positioning it against the wave of pricey longevity startups now attracting venture capital. The move puts a celebrity brand into a wellness sector where high-cost clinics and membership services have drawn growing attention and skepticism.
Why now: Celebrity involvement in the fast-growing, much-debated longevity and fitness market draws attention to affordability versus premium wellness trends
Evidence
- Mark Wahlberg wants to take on the longevity-startup crowd with an affordable gym concept · TechCrunch
API: https://socialmediatrends-api.osmike.com/v1/trends/2563154