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Senate advances bill to regulate college NIL deals

Original: Senate tees up college sports bill aimed at regulating NIL deals

US Senate lawmakers are moving forward with legislation aimed at regulating name, image and likeness deals in college sports. The bill would create federal rules for the payments college athletes can receive from endorsements and sponsorships, an issue currently governed by a patchwork of state laws and NCAA policies. The move signals growing congressional interest in bringing order to the fast-growing college sports economy.

Why now: Congress is stepping in as NIL payments to college athletes have expanded rapidly under inconsistent state rules.

US SenateNCAAcollege athletes

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