✉news BusinessPersonal Finance first seen 1 d ago, last 8 h ago, peak #4
The Rise of the Almost-Premium Credit Card
The Wall Street Journal reports on the growth of 'almost-premium' credit cards — products positioned between basic no-fee cards and high-end premium cards that carry lower annual fees but offer some travel perks and rewards. Issuers are targeting consumers who want a taste of premium benefits without paying $395 or more a year. The piece examines how banks are using this middle tier to attract customers priced out of top-tier cards.
Why now: Card issuers are rolling out mid-tier products as premium card fees climb, drawing interest from cost-conscious consumers
Wall Street Journalcredit card issuers
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