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Indian Sellers Prepare Weeks Early for Black Friday

Original: Black Friday may be the biggest shopping event in the United States, but for India Global sellers hoping to make the most of it, the real work begins weeks before shoppers start filling their carts. What should they advertise? Which campaigns deserve more mon

Black Friday is the biggest shopping event in the United States, and Indian global sellers are being advised that preparation must begin weeks before American shoppers start filling their carts. Key questions for sellers include what products to advertise and which campaigns deserve greater spending. The discussion highlights how cross-border e-commerce businesses from India time their marketing and budgets around the US holiday shopping season.

Why now: Black Friday is approaching, prompting guidance for Indian sellers targeting the US market

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• Black Friday may be the biggest shopping event in the United States, but for India Global sellers hoping to make the most of it, the real work begins weeks before shoppers start filling their carts. What should they advertise? Which campaigns deserve more mon · Instagram

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