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Purple Group launches embedded finance arm Hello Purple

Original: Purple Group launches embedded finance division Hello Purple The group is packaging its own technology as an offering to

Purple Group has launched Hello Purple, a new embedded finance division that packages the group's in-house financial technology as a service for fintech developers. The move lets other companies build Purple's banking and payments capabilities directly into their own products, and the announcement is drawing attention across the fintech and banking sector as embedded finance continues to grow as a business model.

Why now: The launch of a new embedded finance offering is fresh news of interest to fintech developers and banking industry watchers.

Purple GroupHello Purple

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Evidence

• Purple Group launches embedded finance division Hello Purple The group is packaging its own technology as an offering to fintech developers through its new Hello Purple business. https://www. fintechfutures.com/embedded-fi nance/purple-group-launches-hello-purple # FinTech #… · AlexJimenez@mas.to · 1

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