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Backstreet Boys' Toronto residency taps millennial nostalgia

Original: toronto

Backstreet Boys are performing a residency in Toronto, and coverage is framing the run as fuelled by millennial nostalgia. Yahoo News Canada highlights how fans in their thirties and forties are turning out to relive the band's heyday, making the shows as much a cultural reunion as a concert series.

Why now: The band's Toronto residency is drawing nostalgic millennial fans and media attention right now.

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