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Japan health ministry issues ad guidelines after cancer campaign backlash
Original: The health ministry has drawn up guidelines for ad campaigns in collaboration with movies and television dramas followin
Japan's health ministry has drawn up new guidelines for advertising campaigns run in collaboration with movies and television dramas. The move follows criticism on social media over a cancer support campaign poster, which prompted calls for clearer standards on how such partnerships are handled. The guidelines are intended to prevent similar controversies in future campaigns.
Why now: The ministry is responding to public backlash over a cancer support campaign poster, making the new rules newsworthy.
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