Mmastodon LifeAutos first seen 1 d ago, last 15 h ago, peak #11
Rivian's Halloween update turns trucks into Ghostbusters Ecto-1
Original: If there's something strange in your neighbourhood… who are you going to call? 👻 Rivian's Halloween update adds Ecto-1 l
Rivian has rolled out a Halloween software update for its electric trucks and SUVs, adding Ghostbusters-themed Ecto-1 lights and sounds, a scavenger hunt and a marshmallow-popping game. The campaign includes a promotional video starring Bill Murray hunting Slimer. Drivers online are sharing the features and asking whether other carmakers offer similarly playful seasonal updates for their vehicles.
Why now: The Ghostbusters-themed features and Bill Murray promo are delighting EV fans and sparking comparisons between carmakers' software updates.
RivianBill MurrayGhostbustersSlimer
Evidence
- If there's something strange in your neighbourhood… who are you going to call? 👻 Rivian's Halloween update adds Ecto-1 lights and sounds, a scavenger hunt and a marshmallow-popping game, with a promo starring Bill Murray hunting Slimer. Does your car do anything fun for… · show@mastodon.transportevolved.com · 3
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