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The problem with telling people the world is ending
The Guardian examines a recurring debate in climate and crisis communication: whether warning people that the world is ending actually motivates action. The argument is that catastrophic framing, however well-intentioned, can backfire by provoking paralysis, denial or burnout rather than engagement, and that messages of agency and achievable change tend to work better than doom.
Why now: The piece taps ongoing debate about how to communicate climate and global crises without causing fatalism.
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Evidence
- The problem with telling people the world is ending · The Guardian
In the face of terrible crises, it can feel right to shock people into action. But what if that has the opposite effect?
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