✉news HealthFitness first seen 1 d ago, last 1 d ago, peak #20
Planet Fitness Launches 'Gymtimidated' Campaign via Engine
Original: Planet Fitness tackles ‘feeling gymtimidated?’ via Engine
Planet Fitness has rolled out a new advertising campaign built around the word 'gymtimidated', addressing the anxiety many people feel about stepping into a gym. The work was created with agency Engine. The campaign continues the brand's long-standing positioning as a welcoming, judgment-free fitness option for beginners and casual gym-goers.
Why now: Planet Fitness is a major fitness brand and the new campaign's playful coined term is drawing attention in advertising and marketing circles.
Evidence
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