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Lexus pricing in Korea draws criticism as rivals Genesis dominate

Original: “A car that should never have been sold in Korea”... ‘Genesis-priced’ Lexus, has it made an even bigger mistake? [Cars of the World]

A Korean motoring column argues that Lexus made a mistake bringing cars to South Korea at prices matching Hyundai's Genesis brand, calling some models cars that should never have been sold in the country. The piece questions whether Lexus's pricing strategy has compounded its weak position in a market where Genesis dominates the premium segment.

Why now: Lexus's premium pricing against the dominant domestic Genesis brand is being debated among Korean car buyers.

LexusGenesisHyundaiSouth Korea

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• “A car that should never have been sold in Korea”... ‘Genesis-priced’ Lexus, has it made an even bigger mistake? [Cars of the World] · 매일경제

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