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Ocean Spray Launches Craisins Secret Snack Stash Hoodie
Original: Ocean Spray launches Craisins Secret Snack Stash Hoodie via The Reactor, Media Words and Social Soup
Ocean Spray has launched a hoodie with a built-in hidden pocket designed to store Craisins dried cranberries, developed with agencies The Reactor, Media Words and Social Soup. The novelty merchandise item puts a playful spin on snack culture, and the quirky product design is drawing attention as brands increasingly turn to gimmicky apparel and limited drops to generate buzz around snack brands.
Why now: The unusual hidden-pocket hoodie is a novelty product stunt that people find amusing and shareable.
Ocean SprayCraisinsThe ReactorMedia WordsSocial Soup
Evidence
- Ocean Spray launches Craisins Secret Snack Stash Hoodie via The Reactor, Media Words and Social Soup · Campaign Brief
API: https://socialmediatrends-api.osmike.com/v1/trends/2795077