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Lay's unveils Thanksgiving-inspired chip flavors
Original: Lay's to release new Thanksgiving-inspired chip flavors
PepsiCo's Lay's is preparing to launch a new line of Thanksgiving-inspired potato chip flavors, according to reports from USA Today and other outlets. The limited-edition flavors are designed to evoke classic holiday dishes, continuing the brand's strategy of seasonal and novelty releases that regularly generate buzz among snack fans ahead of the holiday season.
Why now: The unusual holiday-themed flavors are a novelty snack launch drawing consumer curiosity ahead of Thanksgiving.
Evidence
- Lay's to release new Thanksgiving-inspired chip flavors · Roanoke Times
- Lay's to release new Thanksgiving-inspired chip flavors · USA Today
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