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4DX movie theaters growing in popularity
4DX cinema format, which adds motion seats and sensory effects like wind, water and scents to films, is drawing growing audiences as theaters look for experiences streaming cannot match. CBS News reports the format is expanding in popularity, with more screens and moviegoers opting for immersive presentations over standard showings.
Why now: Theaters are betting on immersive premium formats to win back audiences amid competition from streaming.
Rank over time, top of the chart is #1. 7 snapshots from 1 d ago to 1 d ago.
Evidence
- 4DX movie theaters growing in popularity · CBS News
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