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Polestar and Oxford study measures how performance feels to drivers

Original: Polestar and Oxford wired up drivers to measure how performance feels

Polestar partnered with Oxford University to wire up drivers with sensors and study their physiological responses while driving, aiming to measure how a car's performance actually feels rather than relying on lap times or spec sheets. The research looks at heart rate and other body signals to understand what makes driving engaging, findings that could shape how Polestar tunes future electric performance cars.

Why now: A carmaker teaming with a major university to scientifically quantify driving enjoyment is an unusual and newsworthy approach to performance development.

PolestarUniversity of Oxford

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