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Snap Taps Robert Downey Jr. to Promote Its AR Specs
Original: Snap Enlists Robert Downey Jr. to Push Specs # Business # Digital # Snap # Snapchat # VirtualReality https://www. hollyw
Snap has hired Robert Downey Jr. as the face of a new advertising campaign for its Specs augmented reality glasses. The Hollywood Reporter says the actor will help push the company's wearable device to a mainstream audience as Snap tries to build consumer interest in its virtual reality hardware.
Why now: Snap's new ad campaign pairing a major star with its AR glasses is fresh, notable news in tech and entertainment.
Evidence
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