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The Science Communication Challenge in Cosmetics

Cosmetics & Toiletries highlights the ongoing difficulty of communicating science accurately in the cosmetics industry, where marketing claims and ingredient misinformation often outpace clear, evidence-based messaging. The piece examines how brands, formulators and scientists can better explain cosmetic science to consumers.

Why now: Consumers increasingly scrutinise ingredient claims and demand transparency from beauty brands.

Cosmetics & Toiletriescosmetics industry

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