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Amazon launches Alexa+ generative AI assistant

Original: Amazon has launched Alexa+, an upgraded generative AI assistant built on large language models from Anthropic and Amazon

Amazon has launched Alexa+, a next-generation version of its voice assistant powered by large language models from Anthropic and Amazon's own Nova models. The upgraded assistant can hold natural conversations, handle tasks like booking rides and buying event tickets through services such as Uber and Ticketmaster, and is available across Echo devices, Fire TV, tablets, the Alexa app and the web. It is being rolled out free of charge in the United States, with wider availability expected later.

Why now: Amazon is joining the race to turn voice assistants into full generative AI agents, a major shift for one of the most widely used consumer devices.

AmazonAlexa+AnthropicUberTicketmaster

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Evidence

• Amazon has launched Alexa+, an upgraded generative AI assistant built on large language models from Anthropic and Amazon Nova. Accessible via Echo, Fire TV, tablets, the Alexa app, and web, the assistant integrates with services like Uber and Ticketmaster. It is free for US and… · hacksgr

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