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Griffin Gaming Partners and Entertainment 360 launch Hitpoint Entertainment

Original: Griffin Gaming Partners, Entertainment 360 jointly unveil production company Hitpoint Entertainment

Griffin Gaming Partners and Entertainment 360 have jointly launched Hitpoint Entertainment, a new production company focused on gaming. The venture pairs one of the largest gaming-focused investment firms with the management and production company behind film and TV talent, signalling a push to turn game intellectual property into screen content. Details on projects, funding and leadership have not yet been announced.

Why now: The gaming industry's growing convergence with film and television is drawing attention to new IP-adaptation ventures.

Griffin Gaming PartnersEntertainment 360Hitpoint Entertainment

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