✉news BusinessRetail first seen 14 h ago, last 10 h ago, peak #10
West Madison Foods Buys Bob's Big Boy Dressings Brand
Original: West Madison Foods Acquires Bob’s Big Boy Salad Dressings And Dips Retail Brand
West Madison Foods has acquired the Bob's Big Boy salad dressings and dips retail brand, taking over the supermarket product line associated with the classic American restaurant chain. The deal moves the consumer packaged goods rights separate from the restaurants themselves, and industry watchers are noting how legacy diner brands continue to monetise their names through grocery products.
Why now: A restaurant icon's retail brand changing hands is notable news in the food and retail industry.
West Madison FoodsBob's Big Boy
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