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Lay's launches Thanksgiving-flavored chips for early holiday season

Original: Lay's Thanksgiving potato chips kick off the 'Holi-LAYS' season early

Lay's has rolled out a limited-edition Thanksgiving potato chip line, marketed as the start of what the brand calls the 'Holi-LAYS' season. The flavor-themed chips, aimed at capturing holiday dinner tastes in snack form, are drawing attention from US news outlets, with coverage in Florida publications highlighting the playful branding and the unusually early start to holiday-themed food marketing.

Why now: Lay's new Thanksgiving-flavored chips and their pun-heavy holiday marketing campaign are generating coverage as brands race to launch seasonal products earlier each year.

Lay's

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Rank over time, top of the chart is #1. 12 snapshots from 20 h ago to 5 h ago.

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API: https://socialmediatrends-api.osmike.com/v1/trends/3009332