Mmastodon CultureGaming first seen 2 d ago, last 2 d ago, peak #12

Take-Two and Sony bosses say AI cannot replace human creativity

Original: ‘If Hits Are Unexpected, Datasets Aren’t Gonna Get You There’ — Take-Two Interactive and Sony Bosses Say That AI Cannot

Take-Two Interactive CEO Strauss Zelnick and Sony executive Hiroki Totoki said artificial intelligence will not replace human creativity in entertainment, with Zelnick arguing that because hit games are unexpected by definition, datasets alone cannot produce them. Both executives, however, still see AI playing a supporting role in game development and business operations, sparking debate about how the technology fits into the industry's future.

Why now: The games industry is intensely debating AI's impact on development and creative jobs, and rare pushback from two top executives draws wide attention.

Take-Two InteractiveSonyStrauss ZelnickHiroki Totoki

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• ‘If Hits Are Unexpected, Datasets Aren’t Gonna Get You There’ — Take-Two Interactive and Sony Bosses Say That AI Cannot Replace Human Creativity Strauss Zelnick and Hiroki Totoki said that AI would not replace human creativity in the entertainment business, but they both still… · gamewire@gamefan.net · 1

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