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MIT Technology Review profiles a pickleball startup
Original: Taking a swing at a pickleball startup
MIT Technology Review has published a feature examining a pickleball startup, taking a critical look at the business behind the fast-growing paddle sport. The piece fits into broader coverage of pickleball's rapid commercial expansion, with new companies racing to build courts, equipment and leagues around the sport's surging popularity. Details of the startup and the criticism remain limited to the article itself.
Why now: Pickleball's explosive growth has made startups in the sport a subject of media scrutiny and public debate.
MIT Technology Reviewpickleball
Evidence
- Taking a swing at a pickleball startup · MIT Technology Review
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