✉news CultureGaming first seen 1 d ago, last 16 h ago, peak #2
Domino's partners with Minecraft to sell pizza in-game
Original: Domino’s links with Minecraft to push personal pizza via gaming
Domino's has announced a partnership with Minecraft aimed at promoting its personal pizza range through the gaming platform. The tie-up will put branded content in front of Minecraft's large player base, part of the pizza chain's push to reach younger consumers where they spend time. Marketing commentators see it as a further example of food brands embedding themselves in video games rather than relying on traditional advertising.
Why now: Brand tie-ups with major gaming franchises are a growing marketing trend, making this crossover newsworthy for the industry.
Rank over time, top of the chart is #1. 9 snapshots from 1 d ago to 16 h ago.
Evidence
- Domino’s links with Minecraft to push personal pizza via gaming · Marketing Dive
API: https://socialmediatrends-api.osmike.com/v1/trends/3113439