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39% of US Internet Households Stream Live Sports On-Demand

Original: Parks Associates: 39% of US Internet Households Watch Live Events or Sports Through On-Demand Streaming Services

Research firm Parks Associates reports that 39% of US internet households watch live events or sports through on-demand streaming services. The finding highlights how streaming platforms, once focused on recorded content, have become a mainstream route for live viewing and are increasingly competing with traditional pay TV and broadcast for sports audiences.

Why now: The rise of live sports on streaming services is reshaping how Americans watch television and how media companies compete.

Parks AssociatesUS internet households

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