MikeTrendsTrends right now

✉news BusinessRetail first seen 5 d ago, last 4 d ago, peak #24

Ad-tech firm Kevel raises $52M Series D for retail-media push

Original: Kevel raises $52M Series D, eyes retail-media acquisitions

Kevel, a company that builds advertising infrastructure for retailers and publishers, has raised $52 million in a Series D funding round. The company says the new capital will be used to pursue acquisitions in the fast-growing retail-media sector, where brands increasingly buy ads directly on e-commerce platforms. Investors and industry watchers are tracking consolidation in retail media as the ad channel keeps expanding.

Why now: Retail media is one of the fastest-growing areas of digital advertising, so a sizeable raise earmarked for acquisitions signals further consolidation.

Kevel

Open on news →

Rank over time, top of the chart is #1. 2 snapshots from 5 d ago to 4 d ago.

Evidence

API: https://socialmediatrends-api.osmike.com/v1/trends/3131409