✉news TechnologyInternet first seen 1 d ago, last 1 d ago, peak #29
39% of US Internet Households Watch Live Sports via Streaming
Original: Parks: 39% of U.S. Internet Households Watch Live Events – Sports on Streaming Services
New research from Parks Associates finds that 39% of US internet households now watch live events, including sports, through streaming services. The figure highlights how live programming, long the stronghold of traditional cable and broadcast TV, is becoming a routine part of streaming viewing habits as major platforms compete for sports rights.
Why now: Live sports rights and the cord-cutting shift are major ongoing topics in the media industry, and new data quantifying streaming's reach into live events draws attention.
Parks Associatesstreaming servicesUnited States
Evidence
- Parks: 39% of U.S. Internet Households Watch Live Events – Sports on Streaming Services · Media Play News
API: https://socialmediatrends-api.osmike.com/v1/trends/3132048